What’s New!

02/09/2017 at 4:37pm | posted by: Mike Corbett

Letter from the Editor

I’ve spent my entire career in the media. My background is TV news and newspapers. I came of age when news organizations respected the church/state separation of advertising and editorial. That is, the news side of a publication is separate from the advertising side. The two don’t mix. Editorial decisions are made using editorial values:
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Posted in Editors Column, Mike Corbett, New News |

02/09/2017 at 4:34pm | posted by: Mike Corbett

THE “RULE OF 100”: It’s all in how you frame the deal

By Charles Waldo Many HCBM readers run “sales promotions” of various kinds for their businesses, often involving pricing issues. Maybe it’s “Buy one, get a second at 50% off.” Perhaps it’s “$5 off the regular price,” or, “10% off the regular price.” Whatever the “formula,” the seller wants to move product. But what pricing strategy
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Posted in Charles Waldo, Marketing, New News |

02/09/2017 at 4:28pm | posted by: Robby Slaughter

Is The Office Obsolete?: We Need a Remote-Work Revolution

By Robby Slaughter If you work in an office today, there’s a strong possibility that you would get a lot more done if you didn’t have to work in that office. It turns out that, although we think of glass towers containing cubicles and filing cabinets as the places we go to accomplish something, the
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Posted in Management, New News, Robby Slaughter |

02/09/2017 at 4:24pm | posted by: Jennifer Beikes

A Higher Education: Cicero boarding school offers unique experience for diverse student body

By Jennifer Beikes Hidden in plain sight on a 500-acre campus along Ind. 19 in Cicero, Indiana Academy has been educating high school students for 114 years, yet maintains a low profile in a county nationally recognized for its excellence in education. The boarding school, owned and managed by the Seventh-day Adventist Church, teaches beyond
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Posted in Cover Stories, Jennifer Beikes, New News |

02/09/2017 at 4:18pm | posted by: Susan Hoskins-Miller

Competitive Charity: Brackets for Good channels tournament hype toward non-profits

By Susan Hoskins Miller On April 4, 2011 while most of Indiana focused on Butler University’s heartbreaking loss in the NCAA basketball championship game for the second year in a row, two Indianapolis marketing professionals – Matt McIntyre and Matt Duncan – were inspired by the spirit that brought the whole city together to support
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Posted in New News, Other, Susan Hoskins-Miller |

02/09/2017 at 4:09pm | posted by: Ann Craig-Cinnamon

The Home Team: Noblesville couple finds fun in finance!

By Ann Craig-Cinnamon To say that that Finance of America Mortgage’s Parker Mortgage Team in Noblesville is not your typical mortgage broker is putting it mildly. The location, now in its 6th year, is managed and operated by Mike and Tawni Partin, an under 40 married couple, who have managed to take an industry that
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Posted in Ann Craig-Cinnamon, New News, Profiles |

02/09/2017 at 4:04pm | posted by: Samantha Hyde

Roundabout: A Summary of Recent Retail Activity

Northern Hamilton County: Wilkin’s Lawn Care in Arcadia is growing, adding additional equipment storage space to its facility at 2420 Dunbar Road. Carmel: Asian Kitchen & Sushi Bar recently opened at 4000 W. 106th Street just east of Michigan Road. OrangeTheory Fitness is opening a new location in the same strip center in the former
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Posted in New News, Retail Roundabout, Samantha Hyde |

02/09/2017 at 3:47pm | posted by: Chris Bavender

Life’s a banquet at Convivio: Italian eatery features pasta shop in a restaurant

By Chris Bavender Walk into Convivio and there’s no doubt the pasta served here is fresh. The pasta kitchen is located by the front door with a full view of all the pasta made from scratch daily. “We have 10 to 12 different types right now – some are flavored – and we use vegetables
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Posted in Chris Bavender, Dining Out, New News |

02/03/2017 at 9:00am | posted by: Mike Corbett

The Flaw of Attraction: Research questions the value of tax incentives for economic development

By Mike Corbett The idea that a municipality must offer bait to lure new business to town is now common practice. Businesses have learned to play local governments against each other to gain favorable tax treatment. Last Summer, Ball State University economist Dr. Michael J. Hicks offered a contrarian view at a Westfield Chamber luncheon.
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Posted in Interviews, Mike Corbett, New News |

02/01/2017 at 9:00am | posted by: David Heighway

“The Passing of the Gas”: Strawtown’s brief encounter with the natural gas boom

David Heighway For a short time, Strawtown was the site of a sprawling industrial complex. However, this exercise in trying to get the most out of a finite resource ultimately proved to be futile. When the Natural Gas boom started in 1887, there were stories of the first wells having so much gas pressure that
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Posted in David Heighway, History, New News |