Are You Giving Your Best Performance?
Jan 27th, 2009 | By Webmaster | Category: Book ReviewsThe Experience Economy: Work Is Theater & Every Business a Stage
by B. Joseph Pine and James H. Gilmore
Review by Scott Eckart
What do Starbucks, Nordstrom, Google and Apple/MacIntosh all have in common? Each has the ability to create a memorable experience. Each company has taken something that could be considered a “commodity” and [...]