While it is questionable how useful a break-even analysis really is, it is guaranteed that it is the one number asked for every time financials for a company are discussed. Long before return on investment or other projections can be focused on, the audience will want to know what magic number in sales is necessary [...]
As soon as you tell someone you’ve started a business, they will likely tell you that you need to be on the Internet. Not just a web site, mind you, but on Twitter, Facebook, YouTube, and a dozen other virtual places. Before you invest any time or energy in an undertaking of this sort you [...]
There comes a time when a startup has exhausted all of its social capital. It is no longer possible to grow just through the entrepreneur’s social network. It is now necessary to turn to strangers for growth, and the best way to reach them is through a marketing campaign.
At this point, the entrepreneur will often [...]
Time and time again, I’ve watched a business plan presentation or competition build great momentum only to crash and burn when attention turns to the financial statements. All too often, the presenters – delighted that their presentation has gone so well up to this point – turn into the deer in headlights when it’s pointed [...]
So, now you are thinking you can handle this HR stuff. It’s not so hard. Just to test yourself read through the three questions below and determine if all your HR ducks are in a row.
1. Do you have written policies that govern your employees?
2. Do your employees consistently meet your expectations?
3. Do you feel [...]
Make no mistake about it: a business plan is a work of fiction.
To think that someone can create three years worth of full financial statements which are 100% accurate before they ever open the door on the first day of business is almost comical. Those writing the plan know that there are some things they [...]
Customers Rock!
We often talk a lot about the expectations you should set for your employees so they have a clear understanding of what they need to do. But what about the expectations you set for your customers? Are those clear in your business? Do you have set working hours that you adhere to? If your [...]
Imagine finding yourself in the enviable position of having nothing to do on a Thursday night. To relax, you plop down in your favorite chair and flip on the television. A show you’ve never seen before begins and the characters are talking about something you’ve never heard of. To make it worse, the dialog is [...]
The word “entrepreneur” is one of those that can be easier to recognize than define. If you were to ask a dozen different people on the street, the odds are good that you’d get a dozen different answers about what it means to be an entrepreneur ranging from “anyone who owns a business” to “someone [...]
Emmet Dulaney
If the image that comes to mind when you think of an entrepreneur is that of a middle-aged man, then you’re slightly behind the trends. For a better image of what today’s entrepreneur resembles, look no further than your mirror.
Defining an entrepreneur as someone who starts a new business venture in which they not [...]