Peer groups help businesses stay competitive
By Karen Kennedy
Photos by Stan Gurka
We all know that we need to build our network. But we’ve all had days when it was raining, or we were feeling tired, insecure, or otherwise just not feeling it, and we’ve had to force ourselves to paste on our biggest smile, stuff our pockets full of business cards and walk through the doors to shake some hands. Because you never know who might be there or what you might miss if you allow yourself to skip it and just stay home, right?
Imagine instead, a networking function where you not only know everyone in the room, but you know them well enough to share your deepest fears and weaknesses. A room full of people who do pretty much the same thing that you do but never compete against you. A group of peers so tightly knit that they vacation together and spend not just an hour or two chatting once a month, but nearly forty-eight straight hours together three times a year.
Bill Taylor of Taylored Systems in Noblesville has just that.
For the last twenty years, Taylor has been a part of a group called the Information Systems Association. It’s a peer group of around twenty business owners from across the country who are all in the communications industry. They met at the Taylored Systems offices in May.