Helping others in crisis is good business
The COVID-19 pandemic is wreaking havoc on local, regional, national and global economies. Employees and business owners are tackling financial declines the likes of which they have never seen before.
In times of turmoil, positive thinking and proverbs like “a setback is setup for a comeback,” often ring hollow and inadequate. Understandably, it is hard to stay calm and remain optimistic when the magnitude of the current fiscal downturn has rocked and disrupted businesses and markets around the world. Even some of the most experienced and prudent business owners and entrepreneurs strategically may have pivoted too quickly and/or lost touch on how to move forward. On the other hand, as the COVID-10 lockdown continued, businesses, offices and schools, like the hustle and bustle of everyday life, were brought to a virtual standstill.
Unfortunately, the lack of ethical principles of responsibility and accountability to stakeholders has caused some businesses to incur long-term liabilities, such as losing relationships with employees and customers. The ethical duty to care, however, can help business leaders and entrepreneurs remain calm under pressure and rebound to seize opportunities to eventually survive and thrive.
According to the originator of the ethics of care, Carol Gilligan, individuals and organizations have an ethical duty to avoid any action that could harm others. They also have a duty to provide empathy and support to those harmed by crises until the difficult times passes.
How can organizations and businesses of all sizes instill ethics of caring to create viable strategies and innovative alternatives that embody and provide qualifiable optimism and quantifiable economic recovery for the future?