by Susan Young
It’s important to keep them separate
Social media can be a very personal communication medium. And, it can serve as a powerful business-building tool. Yet, there are areas where people blur the lines between business and personal on social media, and this is a dangerous line to cross. If you are a small business owner, you may have both business and personal social media accounts. You may use your personal social media accounts to post on behalf of your business. How is a business owner to know what is appropriate and what is not in the new world of social media? And what are the best ways to keep your business and personal matters separate?
Start with Yourself
To leverage social media from a business standpoint, we must first start by setting up, reviewing and getting comfortable with your personal social media profiles. Most people have set up at least a basic profile on LinkedIn for networking and job searching, and a Facebook or Twitter profile for connecting with others and viewing local, industry or national news and happenings. Social media sites allow you to set up an individual profile in addition to a business profile. By first taking the time to get to know the social media channel you’re planning to use for business, you can better understand how to maximize the channel for your business. Some ways you can do this include joining groups, adding friends or connections, and following other relevant individuals, companies and organizations. Start noticing the information coming across the daily news feed. Pay attention to the advertisers using the social media channel and their messaging. Once you have become familiar with the social media platform, the benefits of using it, and the typical style of posts, you can focus on your business account.