Women Mean Business in downtown Noblesville: Feminine touch helps draw customers

Downtown Noblesville brands itself “hipstoric.” Another apt description might be “chick magnet.”

Women-owned businesses are prolific around the historic Courthouse Square, strengthening its appeal to shoppers as well as clients of professional or medical services.

“Everyone has read the stories about vibrant downtowns serving as attractors for the young and the empty-nester for quality of life — and that trend follows for women-owned businesses,” said Brenda Myers, president and CEO of Hamilton County Tourism, Inc. Noblesville’s downtown is everything a business owner wants. It’s “active, safe, accessible and affordable.”

In a 2010 report, the Indiana Commission for Women said 129,559 – nearly 27 percent – of the state’s 483,242 businesses were owned by women. They produced $20 billion in annual sales and receipts, averaging 9.6 employees each.

Two Hamilton County firms, Avant Healthcare of Carmel and Hare Chevrolet of Noblesville, ranked fourth and fifth among the state’s largest businesses owned by women.

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